MEET THE C.E.O.

“Some thoughts by our
 CEO, Mohita Indrayan”

Creativity for me is a way of life and my first introduction to India’s rich and varied textiles & crafts was when I started accompanying my mother to the state emporiums on Baba Kharak Singh Marg on our bi-annual trips to Delhi. I was very fascinated by the fancy names of the stores like Rajasthali, gurjari, lepakshi, utkalika, Mrygnayani & many more. It became like a project for my 10year old self to learn about the different states through the products displayed there. The ikats, bandhanis, patolas, balucharis, kanjeevarams, ajrakhs & many more which I often saw my mom wear now had a distinct identity in my mind.  

This love for indigenous fabrics got further cemented when I spent my high school years in Jaipur and got exposed to many hand crafted techniques like blockprinting, tie & dye, gotapati, zardozi, etc.

Finally my years at NIFT helped me understand the design process and convert my passion into a profession which gives me an opportunity to spend a large part of the day doing what I enjoy the most…..product development.

In the last 2 decades I have dabbled in many fashion and retail related areas, which included guest faculty roles at premier fashion institutes and Co-founding a National Kidswear brand 612 League with an extensive pan India offline & online presence.

The nationwide lockdown in 2020 prompted me to think what Next???
 So as the world started to unlock, I too decided to unlock my creativity and do something which would give me sheer joy. And as they say winter always turns to spring, for me Spring Soul was born with an aim to provide timeless creation for the real women with a distinct stamp of our rich Indian heritage.